Marketing strategy, brand and social
Kahala
Williams
Senior Marketing Strategist
Integrated marketing, brand strategy and audience insights that turn goals into measurable results. Over 10 years of multi-channel marketing experience helping brands grow.
1950%
Engagement lift
48 calls
Every month
240
Qualified leads
Senior Marketing Strategist
About Kahala
I turn business objectives into campaigns that connect, then use the data to keep making them better.
I am a strategic marketing leader with 10+ years of experience developing integrated marketing strategies that strengthen brands, grow audiences and deliver measurable business results. I partner closely with business owners and creative teams to turn business objectives into campaigns that connect, and I use audience insights and analytics to keep improving performance. I enjoy balancing big-picture strategy with hands-on execution, and I bring modern tools, including AI, into research, planning and content development.
10+
Years in multi-channel marketing
MBA
University of Phoenix
B.A.
Mass Communications
What I do
Strategy and execution across every channel a brand needs to grow.
Integrated Marketing Strategy
Brand Strategy & Development
Social Media Strategy
Content Strategy & Marketing
Campaign Strategy & Optimization
Audience Insights & Analytics
Paid & Organic Social
Lead Generation
Email Marketing
Client Partnership & Cross-functional Collaboration
Tools I use
Google Analytics (GA4), Meta Business Suite, HubSpot, Mailchimp, Constant Contact, Canva, Adobe Premiere Pro, Photoshop, CapCut, ChatGPT, Jasper AI.
Featured work
Real campaigns, real numbers, across lead generation, brand awareness and content.
Bazemore Studios
Lead generation
240
Qualified leads in a 12-month campaign
Lead-generation campaign for a local photographer focused on professional headshots.
American Air Heating & Cooling
Lead generation
48
Phone calls per month on a $1,875 monthly budget, with an estimated return of $6,720
Lead-generation campaign for an HVAC contractor, targeting homeowners needing A/C repairs or a new unit.
Ingles Markets
Brand awareness
9,000
Coupon clicks in a 12-month campaign
Brand-awareness campaign for a national grocery chain, targeting areas within a five-mile radius of stores to drive views and clicks.
The B.E. Well Company
Brand awareness
1950%
Lift in engagement and follower growth, from 204 to 4,185 followers
Brand-awareness strategy for a small wellness brand.
Akada Software
Social media content
Content creation and digital campaign work for a dance studio management platform, to build brand awareness, increase engagement and generate leads.
Deliverables
Strategic social content
Full-page advertisement
Selected work
Social media content Kahala has created for brands, grouped by the job each post does for the audience.
Educational and informational posts that give the audience helpful, practical information.
Brand name
Post topic
Brand name
Post topic
Brand name
Post topic
What clients say
Business owners, event organizers and brands on working with Kahala.
Education
MBA
University of Phoenix
B.A. Mass Communications
Clark Atlanta University
Let's work together
Have a project or role in mind? I would love to hear about it.
